Blog Seo Keywords
Blog Seo Strategy
How To Improve Blog Seo

If you’ve spent any time reading up on how to start a blog, you’ve likely come across the term search engine optimization (SEO). It’s a pretty controversial topic these days! As more and more websites have been created, it has become harder to stick out from the crowd when it comes to internet searches. With more competition for popular search keywords (one of the main components of SEO), some people question if SEO is as effective at generating traffic to new blogs as it used to be.

Jun 03, 2016 With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to. By Nate Babbel Dec 21, 2020 Blog, SEO. Editor’s Note: This blog post was originally published in 2012 and again in 2018. As of December 2020, it’s been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed. How SEO Works On A Small Business Budget. Jan 04, 2021 We hope that our beginner’s SEO for bloggers guide helped you get started in understanding search engine optimization. Next, you might want to check out our guide on getting more traffic to your blog, or how to get started with email marketing so you can convert those visitors into subscribers.

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That said, you’re going to want to do everything possible to help your blog succeed, and SEO is undeniably an important topic to be knowledgeable about. So, if you decide to focus on SEO when blogging, you’re going to want to do it right! That’s where this guide comes in. Read on for some tips to help you get the most out of SEO.

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What Is SEO?

Before we dive into the nuts and bolts of optimizing your blog for internet searches, it’s important to understand what exactly SEO means. Basically, SEO includes steps you can take and things you can do to make your blog easier for potential readers to find online when they’re searching for the topics you’re writing about.

While this topic can go about 100 miles deep very quickly and be quite disputed while getting there, we will stick to the basics and give you the most widely accepted best practices for optimizing your blog to capture the most readers possible.

Optimizing Your Blog

There are a lot of different things you can do to optimize your blog for internet searches. Search engines like Google use complex algorithms to power their search results, and they take a number of factors into consideration. It’s important to spend some time making sure that your blog is optimized for each in order to show up as high as possible on the list of results.

Research Keywords People Are Searching For

One of the most influential parts of SEO is keyword placement on your website. This means including popular keywords and phrases in your text. So, how do you figure out what people are searching for? There are a number of online tools that provide keyword search data; some are free and others are paid services. Both can be useful, but the free services are generally very limited in the data and tools they provide.

For paid services, we recommend SEMRush. SEMRush offers powerful tools that give you an in-depth insight into popular search keywords and phrases. With their service, you can get data specific to desktop and mobile devices as well as the country and language-specific data. SEMRush also provides data about which keywords popular websites are using and helps you find keywords with less competition to help your blog stand out in the crowd.

On-Page SEO

Once you’ve done your research about popular search keywords and phrases, you will need to include these in your blog in various ways. The most obvious method is to include these words and phrases, as well as variations and synonyms of them, in the body of your blog post. You don’t want to overdo it though. Google has a sophisticated search algorithm, so simply loading up your page with keywords isn’t going to get your page to the top of the results (and it could even hurt you). Include them where they fit naturally, but don’t force it.

In addition to the body of your post, including keywords in the title, meta descriptions, and headings can help boost your search ranking. The title tag is the text that appears at the top of the browser window and on search engine results pages. Meta descriptions are the brief summaries that appear under the titles in search results, and header tags help organize your page and make it more readable.

Again, you don’t want to force keywords into these places, but if you can craft quality content around popular searches, you may be able to attract more readers to your page.

Page Load Time

One thing that many people don’t realize influences search rankings is page loading time. Google takes this into consideration when giving results to search queries. If your page takes a long time to load, it is going to be hurt in the rankings.

And even discounting the effect of page loading speed on search results, readers are likely to click away from your page before reading it if they have to wait a long time for it to load.

There are a number of ways you can reduce your page’s loading time. These include:

Reduce image size - Optimizing and compressing the images on your blog can considerably reduce loading time. There are a number of programs out there that can help you do this.
Streamline coding - Sloppy or excess HTML, JavaScript, CSS, or other coding can slow down your page. Removing unnecessary characters and spaces can help speed up your site. There are programs that can help you do this as well.
Remove unnecessary plugins - Plugins can be very useful for your blog. However, if you have too many, ones that go unused, or multiple that perform the same task, they could be unnecessarily slowing down your page.
Upgrade your host - Depending on your current host, you may be able to upgrade to one that helps support faster loading times.
Limit ads - Ads are a great way to generate income for your blog, but too many of them can slow down your page and turn off readers.

There are various online tools that can help you measure and rate the loading time of your blog. Try some out and see where you have room for improvement.

Mobile Compatibility

An increasing amount of web traffic is being driven by mobile devices. Mobile device compatibility also plays a big role in Google’s search rankings. If your page doesn’t load quickly or display properly on smartphones and tablets, its search ranking will suffer. There are online resources to help you determine how well your blog is set up for mobile viewing.

Sitemap

Creating a sitemap for your blog doesn’t actually help its search ranking, but it can help search engines find and index all the pages on your site. If Google doesn’t know the page exists, then it won’t serve it to their searchers! There are online tools to help you create an XML sitemap for your blog.

URL Length and Structure

Using short and descriptive URLs can help attract readers to your site. For one thing, a descriptive URL is likely to have keywords in it that will help it rank higher in i

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